Configuration depth
Organise many customisation choices without making the product page feel like a technical form.
Case study / Shopify ecommerce
Graduation Sash Australia: Simplifying a highly configurable product journey
A custom Shopify implementation that organises sash styles, colours, fabrics and personalisation into a clearer product-selection and checkout experience.
- Platform
- Shopify
- Market
- Australia
- Timeframe
- 5 weeks
- Partner
- DMKT Performance
01 / The brief
Make complex product personalisation easier to understand and manage.
Graduation Sash Australia supplies personalised graduation sashes for schools, universities and events. The documented project involved redesigning and enhancing its Shopify storefront for a product catalogue with substantial configuration requirements.
Prysma DMKT partnered with DMKT Performance to improve the customer journey, responsive presentation, asset consistency, backend flexibility and SEO foundations.
02 / The challenge
A personalised product can create too many decisions at once.
Sash orders can include fabric, colour, text, typography, icons and placement choices. The original store had accumulated front-end complexity and heavy imagery, making both customer configuration and backend maintenance harder.
The redesign needed to reduce cognitive load while preserving the flexibility that makes the product valuable.
Visual consistency
Standardise colour charts and product assets so options can be compared with greater confidence.
Operational flexibility
Give the store team reusable sections and product structures for seasonal campaigns and updates.
03 / The experience
Guide the buyer from base product to personalisation and checkout.
The storefront treats configuration as a sequence of understandable decisions rather than a single dense block.
Choose the product
Start from the appropriate sash or stole format before introducing detailed options.
Personalise clearly
Present colour, fabric, text, font, icon and placement choices in a structured configuration flow.
Move into checkout
Carry order context into a mobile-friendly purchase path without forcing users to reconstruct their selections.
04 / The implementation
Custom Shopify sections and Liquid logic for a specialised catalogue.
The implementation used Shopify Online Store 2.0 concepts, custom Liquid and reusable sections to give the storefront more control without relying on a rigid page layout.
The scope also included product templates, colour-chart presentation, mobile behaviour, image optimisation and SEO foundations intended to support discovery across Australia.
- Custom Shopify / Liquid implementation
- Structured product configurator
- Reusable merchandising sections
- Responsive and SEO foundations
05 / Evidence
Show configuration detail, not just the finished storefront.
For a configurable product, evidence should demonstrate how choices are presented and how the customer progresses through them.
06 / Results & delivery
A storefront better aligned with how personalised products are actually chosen.
The project delivered a more structured Shopify experience for product personalisation, reusable merchandising and mobile ordering. It also reduced dependence on one-off front-end edits for future product and campaign changes.
The original case describes speed and checkout improvements qualitatively but does not retain a numeric analytics dataset suitable for verified conversion claims.
Key takeaway
What this project demonstrates.
Complex ecommerce does not always require more interface. The strongest configuration flows expose choices in the order customers need them, preserve context between steps and keep the underlying product system manageable for the team operating the store.
Have a similar project in mind?
Share the current website, the constraint and what needs to change.