Rebuild without losing search foundations.
A migration should decide what to preserve, consolidate and redirect before launch.
Existing site
→
Architecture
→
New system
Services
Web, search and paid media with a shared direction
Choose the capability that matters now, or start with the constraint. Prysma connects custom WordPress and Shopify, SEO, paid acquisition and measurement when the dependencies matter.
01
WEB
Build · Performance
02
SEARCH
Architecture · Visibility
03
ACQUIRE
Google Ads · Meta Ads
04
MEASURE
GA4 · GTM · Search Console
Capabilities
Find your starting point.
Not every project needs every discipline. Scope follows the real constraint.
01 / BUILD
Build the foundation
Web Development
Custom websites, systems and user journeys built around content, performance and maintainability.
WordPress Development
Custom themes, Gutenberg blocks, structured content and controlled integrations.
Shopify Development
Storefronts, reusable sections, product configuration and ecommerce journeys.
02 / SEARCH
Improve discovery
03 / ACQUIRE
Connect demand
04 / MEASURE
Measure meaningful actions
Analytics & Tracking
GA4, GTM and Search Console around meaningful actions and decisions.
Start from the constraint
The problem determines what gets connected.
Three common journeys show how the scope changes with the point of friction.
Turn visibility into a clearer enquiry path.
Traffic, landing experience, form and measurement should belong to the same commercial context.
Visibility
→
Landing
→
Enquiry
Reduce friction between discovery and purchase.
Product structure, configuration, search, paid traffic and tracking influence the journey.
Discover
→
Configure
→
Purchase
How capabilities connect
One commercial path. Connected disciplines.
The value is not bundling channels. It is knowing where the dependencies are — and where they are not.
BUILD
Experience, web systems, performance and accessibility.
SEARCH
Architecture, technical SEO, content and discovery.
ACQUIRE
Google Ads, Meta Ads and landing continuity.
MEASURE
GA4, GTM, Search Console and decision-oriented evidence.
Evidence before expansion
Implementation you can inspect.
Cases separate what was built from outcomes that require a source.
WordPress · Booking UX
OPC Transfers
Custom transfer booking system and responsive service journey.
Healthcare · WordPress
Redman Gall Psychologists
Professional service architecture with a clearer practitioner and enquiry journey.
Local services · WordPress
OZ Garage Floor
Service explanation, visual options and structured quote paths.
Delivery model
A clear process from brief to review.
The sequence keeps architecture, build, QA and measurement connected.
Diagnose
Constraint, audience, offer, evidence and technical context.
Architect
Content, structure, search, measurement and delivery sequence.
Build & validate
UX, performance, accessibility, SEO, tracking and QA.
Measure & improve
Use evidence to decide the next iteration.
FAQ
Questions before defining scope.
Do I need all of these services?
No. The scope should include only the capabilities that address the actual constraint and its dependencies.
Can Prysma work with an existing website?
Yes. Work can range from a focused technical intervention to a redesign, migration or complete rebuild.
Do you work with other agencies or internal teams?
Yes. Responsibilities, ownership and handoffs should be explicit so strategy and implementation do not become disconnected.
Do you guarantee rankings, leads or ROAS?
No. Prysma can improve the quality of implementation, targeting, measurement and decision-making, but commercial and search outcomes depend on factors outside a single supplier’s control.
Next step
Start with what is blocking the system.
A concise brief is enough to clarify what deserves attention first.