01
A redesign or platform change
A new structure is needed, while existing URLs, useful content and search signals need a controlled transition.
Solutions
Start with the problem your website needs to solve
Connect the right services around a redesign, an enquiry journey or an ecommerce constraint. Each solution starts with the existing website and a defined business priority.
Choose a starting point
Three priorities. A focused scope for each.
02
Visits with an unclear next step
Visitors need a clearer offer, relevant evidence and a simpler path to an enquiry or booking.
03
Friction in the buying journey
Product choices, configuration or handoffs make the purchase harder than it needs to be.
Define the scope
Connect only the work the project needs.
Understand
Review the website, audience and current constraint.
Prioritise
Agree the outcome, evidence and dependencies.
Implement
Deliver the agreed design, technical and content changes.
Review
Validate the release and decide what comes next.
What to prepare for the scope discussion
Share the current URL, business priority and journey that needs improvement. We will define the scope around the problem and the available evidence.
- Redesign: pages and URLs to retain, content and platform requirements.
- Enquiries: services, coverage, evidence and follow-up ownership.
- Ecommerce: catalogue, product options and order requirements.
Focused services
Need one capability rather than a combined project?
A solution combines relevant services around a project. For a defined technical or channel need, start with the service itself.
FAQ
Questions before starting.
Do all projects need a full rebuild?
No. A focused change may be enough. The initial assessment helps separate a local issue from a broader structural problem.
Can we work in phases?
Yes. Dependencies, release risk and the business priority determine the delivery sequence.
Related capabilities
The services behind the solution.
Next step
Define the priority and the right scope.
Share the current website, the constraint and what needs to change.