Three disciplines
Give Kendo, Iaido and Jodo distinct information paths while preserving one dojo identity.
Case study / WordPress membership
Shobukan Dojo: Connecting martial arts discovery with member access
A WordPress platform that combines public information for Kendo, Iaido and Jodo in Guayaquil with registration, news and a private member experience.
- Platform
- WordPress
- Market
- Guayaquil
- Timeframe
- 4 weeks
- Scope
- Web, SEO & members
01 / The brief
Serve newcomers and active members from the same digital platform.
Shobukan Dojo in Guayaquil teaches Kendo, Iaido and Jodo. The documented project went beyond a public martial-arts website by connecting discovery and local-search content with registration and private member resources.
The website needed to help a newcomer understand each discipline and practical training information while also supporting existing members with protected content and account-level functions.
02 / The challenge
Public recruitment and private member utility are different experiences.
A prospective student needs clear explanations, schedules, location information and a low-friction route to start. An existing member needs direct access to resources without navigating promotional pages every time.
The architecture therefore had to separate public discovery from authenticated utility while keeping both experiences visually and technically part of the same system.
Local discovery
Structure location, schedules, FAQs and news to support people searching for martial arts in Guayaquil.
Member utility
Provide protected access to resources, records and member-specific content beyond the public site.
03 / The experience
Explore the disciplines, dojo news and practical resources.
The public journey connects discipline pages, news, frequently asked questions and training glossaries. A separate account entry point leads toward the member area.
Discover an art
Create dedicated Kendo, Iaido and Jodo paths with explanations, schedules and practical information.
Start the journey
Provide contact, registration and class-trial entry points for prospective students.
Find resources and account access
Explore public glossary categories and find the separate account entry point. Member rank history is shown in the private-area demonstration.
From dojo news to the photo gallery
The desktop recording opens a news article and advances through its photo viewer. Loading pauses have been removed. It demonstrates public content, without entering the member area.
Exploring the training glossary
The mobile recording switches glossary categories to reveal training terms. This is a public resource; the recording does not demonstrate authenticated account functions.
04 / The implementation
Public content, local SEO and membership features inside one WordPress architecture.
The original project documents an advanced WordPress build with public martial-arts content, member registration, dashboards and private resources such as certificates, exam history and training material.
The current site continues to publish Kendo, Iaido and Jodo information in Guayaquil together with recent news and FAQs, while the case study records the broader platform scope delivered during the documented phase.
- Public Kendo, Iaido and Jodo sections
- Member registration and dashboard
- Private training and record resources
- Local SEO, news and FAQ architecture
05 / Evidence
Public resources and private member history.
The recordings demonstrate public news, the photo viewer and glossary tabs, complemented by a cropped view of private member rank history.
Exploring member rank history
A cropped desktop view of the private member area shows rank history for Kendo, Iaido and Jodo. Account identity, personal fields and registration identifiers are excluded.
06 / Results & delivery
A website that supports recruitment, publishing and ongoing member use.
The delivered platform connects public service-style content for martial arts discovery with member registration and private utility, giving the dojo one maintainable system rather than separate public and internal websites.
Legacy engagement and traffic percentages from the original case are not repeated because the source does not preserve enough analytics context for verified reporting.
Key takeaway
What this project demonstrates.
Membership websites need two clear information architectures: one for people deciding whether to join and another for people who already belong. Connecting them in one platform creates more value than forcing either audience through the other’s journey.
More interface details
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