Prysma DMKT
Mónica Moreira
A historical awareness campaign across Facebook and Instagram in Ecuador.
Campaign context
The original project documented a two-month awareness campaign for Mónica Moreira Morán in Ecuador. Facebook and Instagram were the distribution channels, with reach and visibility as the campaign objectives.
Creative and delivery
The work covered campaign planning, audience configuration and image and video advertisements. Creative variations were tested, while placements and campaign settings were reviewed during delivery.
Reporting and historical scope
Reporting considered reach, impressions and engagement to review distribution and creative response. The surviving project description records the activities undertaken but does not include an independently validated results dataset. This archive preserves that scope without presenting campaign objectives as achieved commercial outcomes.
