LabPath

Service information before contact

LabPath’s original website project organised diagnostic testing information around services, test preparation and contact details. The brief included areas such as pathology, biochemistry and haematology, with responsive access across devices.

Website and appointment journey

Clearly labelled navigation helped visitors find testing information and preparation instructions. Service pages and an online appointment booking system connected that information with a practical next step.

Search and supporting content

The documented scope included keyword research, metadata, headings, image descriptions and service copy. Technical work covered loading performance, an XML sitemap, URL structure and mobile usability. Educational content, social publishing and advertising were also described in the original engagement. This archive preserves the work undertaken without treating historical promotional figures as a current benchmark.