Google Partner ↗Custom WordPress & ShopifyInternational delivery

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Prysma DMKT — Web, Search, Growth
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Google Ads

Google Ads, from search intent to action

Paid search works best when the query, ad, landing experience and conversion definition belong to the same decision path.

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Paid-search path

Airport transfer

Relevant ad

Book a private transfer

prysmadmkt.com / booking

Landing path

Clear destination and action
Validated event

Management scope

An account structured around your objectives.

Audit & intent

Review account structure, search terms, geography and business objectives.

Campaigns & budget

Organise ads, keywords, exclusions and budget allocation.

Landing & conversions

Connect the message with the page and validate the actions being measured.

Working evidence

Enviro USA: campaign management in context.

USA campaign, 13 March–13 November 2023. The report records 3.19K clicks, 40.5K impressions and 204 conversions.

Enviro USA: campaign management in context.
Source: SEM/SEO — Enviro USA, p. 5. Historical evidence; conversions are actions recorded in the account, not confirmed sales. The report notes incomplete call data.

Ongoing management

Every review leads to a decision.

01

Review

Account, competition and measurement.

02

Prepare

Campaigns, ads and landing path.

03

Optimise

Search terms, bids and budget.

04

Interpret

Results, limitations and the next decision.

Ad spend is defined separately. Landing pages, tracking implementation and additional creative are included according to the agreed scope. A specific ROAS is not guaranteed.

Before scaling

More budget does not repair a weak path.

01

First fix the signal

Clarify conversion definitions, tracking and landing intent before increasing spend.

02

Then expand deliberately

Scale only when the account is producing evidence the business can interpret.

Platforms & experience

Tools selected around the project.

Google Partner

Google Partner

Google Ads expertise connected with web development, SEO and measurement. Scope and objectives are defined for each account.

  • WordPress
  • Shopify
  • Google Analytics
  • Google Tag Manager

FAQ

Questions before starting.

Do you guarantee a target ROAS?

No. Return depends on market, offer, margins, tracking, sales follow-up and competition.

Can you take over an existing account?

Yes. We normally audit structure, tracking and landing-path quality first.

Do you build landing pages too?

Yes when needed; larger landing work is scoped with Web Development or a lead-generation solution.

Next step

Make paid search easier to interpret.

Share the account, landing page and the conversion action that matters.

Discuss Google Ads