CRAWL & INDEX
Status codes, robots, XML sitemaps, canonicals, indexability and URL patterns.
Technical SEO
Technical SEO that removes barriers to crawling, indexation and discovery
Prysma identifies and implements technical changes that help search engines discover, interpret and index the right pages while protecting user experience and measurement.
01
DISCOVER
links · sitemap · robots
02
CRAWL
status · rendering · templates
03
INDEX
canonical · hreflang · signals
04
VALIDATE
GSC · logs · release QA
TECHNICAL SEARCH PATH
Implementation-ready, not audit theatre.
Technical issues become commercial constraints
A report only creates value when findings can be prioritised and implemented.
Important pages cannot perform if they are blocked, duplicated, mis-canonicalised or replaced without a migration plan. Technical SEO should turn crawl and indexation evidence into prioritised implementation decisions.
Pattern diagnosis
Turn the score into priorities.
A crawl becomes useful when recurring causes are grouped, prioritised and connected to implementation.
- Indexation rulesResolve status, canonical, robots and sitemap contradictions.
- Template patternsFind duplication, thin output and rendering dependency at scale.
- Internal priorityMake navigation and contextual links reflect page importance.
- Migration controlFreeze inventory, mappings and validation before launch.
Scope
From crawlability to release validation.
The scope follows the pattern creating the problem. A migration requires different evidence from a schema or rendering issue.
ARCHITECTURE
Depth, hubs, navigation, contextual links and orphan-page control.
TEMPLATES
Headings, metadata, content output, duplication, rendering and responsive consistency.
INTERNATIONAL
Language/market architecture, reciprocal hreflang, canonicals and real localisation.
STRUCTURED DATA
Entity and page-type markup that matches visible content and eligibility.
MIGRATIONS
Inventory, URL mapping, redirects, launch QA, Search Console monitoring and issue response.
Evidence boundary
Remove preventable barriers without pretending that fixes guarantee rankings.
Relevance, content, authority, competition and user response still matter after the technical foundation improves.
What can be validated directly.
- Status/indexability changes.
- Canonical and hreflang output.
- Template/rendering behaviour.
- Redirect and migration coverage.
What must be observed over time.
- Impressions and query mix.
- Clicks and landing-page visibility.
- Ranking/coverage changes in context.
- Commercial outcome when reliable business data exists.
Tools we work with
From diagnostics to validation.
We use Ahrefs and Semrush to identify patterns, then check findings against Search Console and the website implementation. Issues are prioritised by impact and dependencies.
FAQ
Questions before commissioning a technical SEO audit.
Is a technical SEO audit enough?
Only if the findings lead to decisions and implementation. Prysma can provide implementation-ready requirements, execute agreed changes or support another development team.
Will fixing technical SEO guarantee rankings?
No. It removes preventable barriers and improves the foundation. Relevance, content, authority, competition and user response still matter.
When should migration planning begin?
Before the target URLs and templates are finalised. Redirects and launch checks cannot compensate for architecture decisions made without search context.
Next step
Fix the technical constraint before producing more pages.
Share the site, migration plan or Search Console context. We will determine what requires investigation first.