Project Scope
Redman Gall was facing significant challenges with their website’s performance—high loading times and low technical SEO scores were negatively impacting user experience and search engine visibility. To resolve these issues, they partnered with DMKT Performance, a strategic partner leading the SEO strategy, and Prysma Dmkt, who managed the technical implementation.
While DMKT Performance led the client relationship and project coordination, Prysma Dmkt focused on improving technical SEO and reducing loading times. Together, the collaboration aimed to boost site performance, enhance search engine rankings, and deliver a faster, smoother user experience.
Our Approach
Technical SEO Audit: We conducted a comprehensive technical SEO audit to identify underlying issues. This included analyzing site structure, crawlability, indexability, and any technical factors that were hindering SEO performance.
Site Speed Optimization: We focused on reducing the website’s loading time by optimizing images, leveraging browser caching, and minifying CSS, JavaScript, and HTML files. We also implemented advanced techniques such as lazy loading and content delivery network (CDN) integration to further enhance speed.
Mobile Optimization: With a significant portion of users accessing the site via mobile devices, we ensured that the website was fully optimized for mobile performance, addressing responsive design issues and improving mobile loading times.
Core Web Vitals Improvement: To meet Google’s latest ranking criteria, we concentrated on improving Core Web Vitals, such as Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). This helped in boosting the website’s overall performance metrics.
Technical Fixes: We resolved critical technical issues such as broken links, duplicate content, and sitemap errors. Additionally, we improved the internal linking structure to enhance crawl efficiency and link equity distribution.
Results
Significant Load Time Reduction: After implementing our optimization strategies, the website’s loading time decreased by 65%, providing a much faster and more engaging experience for users.
Improved Technical SEO Score: The technical SEO score improved by 80%, moving from a low to a high-performing range. This enhancement led to a 50% increase in crawlability and indexation by search engines.
Enhanced User Experience: The optimizations resulted in a 40% improvement in user experience, particularly on mobile devices. This contributed to a 30% increase in session durations and a 25% reduction in bounce rates.
Increased Search Rankings: With the improved technical SEO and site performance, Redman Gall experienced a 35% increase in search engine rankings, leading to a 45% boost in visibility and organic traffic.
Conclusion
Prysma DMKT successfully addressed the critical issues plaguing the Redman Gall website. By enhancing technical SEO and drastically improving loading times, we helped Redman Gall achieve a more robust online presence, leading to improved user experience, higher search rankings, and overall business growth.
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