Dr. Iturralde – Social Media

Project Scope

Dr. Manuel Iturralde is a renowned plastic surgeon specializing in cosmetic and reconstructive surgery. With a strong reputation for his expertise and patient care, Dr. Iturralde wanted to expand his reach and attract more clients by leveraging digital marketing. He aimed to increase his online presence, build trust with potential patients, and generate more leads through strategic social media marketing (SMM) and search engine marketing (SEM).

Despite having an established practice, Dr. Iturralde faced challenges in reaching new potential clients who were searching for plastic surgery services online. The goal was to enhance his digital footprint, improve brand visibility, and generate high-quality leads through targeted social media campaigns and paid search advertising.

Our Approach

Social Media Strategy:

• Profile Optimization: We started by optimizing Dr. Iturralde’s social media profiles across key platforms, including Instagram and Facebook, to ensure consistency in branding and messaging. Professional photos, informative bios, and highlights of patient testimonials and before-and-after transformations were included.
• Content Creation: A comprehensive content calendar was developed, focusing on educational and engaging content. This included:
  • Before-and-After Images: Showcasing successful surgeries, with patient consent, to highlight Dr. Iturralde’s expertise and results.
  • Educational Videos: Short videos explaining different procedures, recovery processes, and what to expect, helping to demystify the surgical process.
  • Patient Testimonials: Sharing stories and reviews from satisfied patients to build trust and credibility.
  • Live Q&A Sessions: Hosting live sessions where Dr. Iturralde answered common questions about plastic surgery, helping to engage with followers directly and establish authority in the field.
• Community Engagement: Actively engaging with followers by responding to comments, messages, and creating interactive content such as polls and quizzes to increase engagement and foster a sense of community.

Search Engine Marketing (SEM) Strategy:

• Keyword Research: Conducted thorough keyword research to identify high-intent keywords and phrases potential patients were using when searching for plastic surgery services in the local area.
• Targeted Ad Campaigns: Developed and launched targeted Google Ads campaigns focused on these high-intent keywords. The ads were tailored to highlight specific services, such as rhinoplasty, breast augmentation, and facelifts, and directed users to optimized landing pages designed to convert visitors into leads.
• Remarketing Campaigns: Implemented remarketing strategies to re-engage users who visited the website but did not take any action. This included displaying tailored ads to previous visitors, encouraging them to return and schedule a consultation.
• Ad Extensions and Callouts: Utilized ad extensions such as call buttons and location extensions to make it easier for potential clients to contact the clinic or find directions.

Results

Increased Social Media Engagement: Dr. Iturralde’s social media platforms saw a 85% increase in engagement, with more likes, comments, shares, and direct messages. The interactive content and patient testimonials particularly resonated with followers, leading to a 80% growth in followers within three months.

Higher Lead Generation: The SEM campaigns resulted in a 65% increase in leads, with a significant portion of inquiries coming from the targeted Google Ads. Remarketing efforts also contributed to a 35% conversion rate from returning visitors.

Improved Online Presence: With optimized profiles and regular, high-quality content, Dr. Iturralde’s social media presence significantly enhanced his brand visibility and reputation. He became a trusted name in plastic surgery within the local community, as evidenced by increased mentions and shares of his content.

Increased Consultation Bookings: The combined efforts of SMM and SEM led to a 70% increase in consultation bookings within the first six months, showcasing the effectiveness of the integrated digital marketing strategy.

Conclusion

Through a well-executed social media and SEM strategy, Dr. Manuel Iturralde successfully expanded his digital presence, attracted more potential clients, and generated a substantial increase in leads. By creating valuable content and engaging directly with his audience, he built a strong online reputation and positioned himself as a leading plastic surgeon in his area.

The targeted ad campaigns further boosted his visibility and lead generation, proving the importance of a comprehensive digital marketing approach in the healthcare industry.

Are you a healthcare professional looking to enhance your online presence and attract more patients? Contact us today to learn how we can help you create a successful digital marketing strategy that drives results and grows your practice!