Project Scope
Shobukan Dojo is a traditional Japanese martial arts school based in Guayaquil, Ecuador. Focused on Kendo, Iaido, and Jodo, the dojo has cultivated a strong and disciplined community of martial artists. The client sought to modernize its digital presence while maintaining the cultural integrity of Japanese Budo.
Project Goals
- Develop a modern, secure, and user-friendly membership website.
- Provide exclusive access to files, training material, and video content for registered members.
- Improve visibility and discoverability through advanced SEO implementation.
- Showcase detailed information about the martial arts practiced at the dojo.
- Create an efficient system for member registration and management.
Our Approach
Custom Website Development
We built an advanced WordPress-based website with a tailored interface for both administrators and members. The site includes:
- User Registration System: Members can sign up and access private sections.
- Member Dashboard: A personalized area where practitioners can find shared resources, download certificates, view exam history, and access training videos.
- Responsive Design: Optimized for mobile and desktop, ensuring accessibility from anywhere.
Educational Content
The website features rich, well-organized content about Kendo, Iaido, and Jodo, including their origins, philosophies, ranking systems, and local activities. This not only helps educate visitors but also supports SEO rankings.
SEO Optimization
To ensure the dojo reaches new students and practitioners:
- Local SEO and Google Business integration for regional visibility.
- On-page SEO (headings, meta tags, structured data).
- Image and media optimization.
- Sitemap, indexing setup, and performance enhancement.
Results
- High-ranking keywords related to Jodo and Kendo in Ecuador.
- An engaged member base that now uses the platform to check exam info and access training content.
- Improved brand credibility and visibility in the martial arts community.
- A website built for scalability, allowing future integration of event registrations or e-learning modules.
Conclusion
The Shobukan Dojo website bridges tradition with technology—empowering practitioners with tools to grow while honoring the spirit of Budo. Through thoughtful design, member-focused features, and SEO-driven development, the platform is now a key pillar in the dojo’s modern evolution.
Ready to boost your dojo or club? Contact us today to learn how we can create a custom digital marketing solution for your business!
Work With us