Project Scope
Graduation Sash Australia is a leading supplier of personalized graduation sashes for schools, universities, and events across Australia. The company needed a modern, fast, and conversion-focused Shopify storefront capable of managing highly customized products, multiple sash variations, fabric selections, color palettes, and real-time previews—while remaining easy to manage from the backend.
PRYSMA DMKT partnered with Dmkt Performance to redesign and enhance Graduation Sash Australia online store with a custom Shopify implementation optimized for performance, SEO, and user experience. The goal was to streamline the ordering process, improve visual consistency, and support higher conversion rates during peak graduation seasons.
Objectives
- Modernize the brand’s online presence with a clean and professional Shopify layout.
- Improve the usability of the custom product configurator for personalized sashes.
- Create a fully responsive design optimized for mobile checkout.
- Increase website loading speed and overall performance.
- Standardize image assets and color charts for a more professional presentation.
- Simplify backend management so the team can easily update products and variants.
- Improve SEO foundations and indexing for higher visibility in Australia.
Challenges
Graduation Sash sells highly customizable products that require multiple user-input steps. Before the redesign, the site had:
- A complex ordering flow that confused customers.
- Heavy and unoptimized images affecting loading speed.
- An inconsistent front-end structure caused by years of incremental edits.
- Limited flexibility for merchandising, promotions, and seasonal campaigns.
- Difficulty updating product templates and color charts.
To achieve the best results, the new design needed to be both visually cohesive and technically robust while supporting a large volume of customization data.
Our Solution
PRYSMA DMKT developed a custom Shopify theme tailored to Graduation Sash’s workflow using:
- Shopify Online Store 2.0
- Custom Liquid templates
- Reusable blocks & sections
- Optimized product configurator structure
- Improved variant logic for personalization
We rebuilt the site with a modern design system, boosted performance scores, and created a scalable structure that accommodates new patterns, color palettes, and sash variations.
Key Improvements
- Custom reusable patterns for banners, product grids, and FAQs.
- Custom color chart sections for matte, shiny, and high school fabrics.
- Redesigned Sash Designer/Configurator for easier customization.
- Clearer step-by-step checkout UX.
- Consistent spacing, typography, and alignment across all pages.
- Professional presentation of bulk pricing, shipping, and event-specific collections.
- SEO-optimized titles, alt tags, and metadata.
Key Features Delivered
1. Custom Shopify Theme
A fully tailored theme built from the base of Shopify 2.0 architecture, supporting dynamic sections and blocks.
2. Enhanced Product Configurator
A cleaner, more intuitive personalization flow including:
- Text inputs
- Font selection
- Color selection
- Fabric preview
- Icon and clipart add-ons
- Left & right side print options
3. Visual Color Charts
We created high-resolution, SEO-optimized color charts for:
- Shiny fabric
- Matte fabric
- High school sashes
- Satin sashes & ribbons
Each chart was integrated with new H2 structured headings for SEO.
4. Performance Optimization
- Minified CSS & JS.
- Replaced heavy images with WebP.
- Lazy loading for banners.
- Improved CLS & FCP.
5. SEO Foundation
- Structured metadata.
- Optimized product titles.
- Updated alt text for color charts and sash examples.
- Improved indexing of color-specific search terms.
6. Backend Simplification
- Cleaner product templates.
- Unified variant options.
- Custom fields for personalization.
Results
After implementing the new Shopify build, Graduation Sash Australia experienced:
✔ Faster Performance
Significant improvement in speed metrics on both mobile and desktop.
✔ Higher Conversion Rates
Clearer customization flow reduced checkout abandonment.
✔ Increased Organic Visibility
Better indexing for high-intent keywords like “graduation sash Australia”, “custom sashes”, “school graduation sashes”, etc.
✔ Improved Customer Satisfaction
Users can now understand custom options and complete orders with minimal friction.
✔ A Scalable Website for Peak Seasons
The new theme allows easy updates for yearly events, bulk orders, and school campaigns.
Conclusion
Through expert Shopify development, UX enhancements, and strategic SEO optimization, PRYSMA DMKT elevated Graduation Sash Australia’s online presence to a modern, high-performing eCommerce experience.
The result is a visually polished, easy-to-navigate, and fully scalable store that supports the brand’s rapid growth—especially during seasonal spikes. With a strong product configurator and optimized performance, Graduation Sash is now better positioned to serve schools, universities, and graduates across Australia.
Looking to transform your Shopify store? Contact PRYSMA DMKT today and let us build a high-performance eCommerce experience for your brand.
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