Project Scope
Easy Clean Gold Coast, a leading provider of residential and commercial cleaning services in the Gold Coast area, needed a modern and fully optimized website to improve its online presence. While the company had built a strong reputation for its exceptional service and attention to detail, its website was not effectively driving traffic or showcasing its offerings.
This project was a collaboration with our strategic partner, DMKT Performance, who led the creative direction and branding, while Prysma DMKT focused on the technical development and SEO optimization. The primary objectives were:
Increase Conversion Rates: Implement a design and structure that encourages visitors to book services, contact Easy Clean, or learn more about their offerings.
Improve Search Engine Ranking: Optimize the website for technical SEO to enhance its visibility in search engine results, driving more organic traffic.
Enhance User Experience: Design a user-friendly website that is easy to navigate, ensuring a seamless experience for visitors on both desktop and mobile devices.
Our Approach
To achieve these goals, we took the following steps:
Service Pages: Developed detailed service pages that provide in-depth information about each cleaning service offered, helping to attract targeted traffic and improve SEO.
Technical SEO Optimization:
Website Audit: Conducted a comprehensive audit of the existing website to identify technical SEO issues, including broken links, missing meta tags, slow loading times, and mobile responsiveness issues.
Keyword Research: Performed extensive keyword research to identify relevant search terms that potential customers use to find cleaning services in the Gold Coast area. These keywords were strategically integrated into the website content, meta descriptions, and headers.
On-Page SEO: Optimized each page with appropriate title tags, meta descriptions, image alt texts, and header tags to improve search engine indexing.
Site Speed Optimization: Improved site speed by compressing images, minifying CSS and JavaScript, and leveraging browser caching. This not only enhanced the user experience but also positively impacted search engine rankings.
Web Development:
Responsive Design: Developed a responsive website that provides an optimal viewing experience across all devices, including desktops, tablets, and smartphones.
Intuitive Navigation: Designed a clear and intuitive navigation structure to make it easy for visitors to find information about Easy Clean Gold Coast’s services, pricing, and contact details.
Conversion-Focused Layout: Implemented strategically placed call-to-action buttons to encourage visitors to book services, request quotes, or contact Easy Clean directly.
Content Enhancement:
Engaging Content: Created compelling content that highlights Easy Clean Gold Coast’s unique selling points, such as their eco-friendly cleaning products, experienced staff, and commitment to customer satisfaction.
Results
Improved Search Rankings: Within three months of the new website launch, Easy Clean Gold Coast saw a 60% increase in search engine visibility, with multiple keywords ranking on the first page of Google.
Enhanced User Experience: The responsive design and improved site speed led to a 45% reduction in bounce rates and a 30% increase in average session duration, indicating that visitors were more engaged with the content.
Increased Conversion Rates: The optimized website structure and strategic call-to-action placements resulted in a 50% increase in online inquiries and a 40% boost in service bookings.
Conclusion
By focusing on technical SEO optimization and user experience improvements, we helped Easy Clean Gold Coast significantly enhance their online presence and attract more customers. The new website not only ranks higher in search engine results but also provides a seamless and engaging experience for visitors, driving more conversions and contributing to the company’s growth.
Ready to elevate your website’s performance and improve your online presence? Contact us today to learn how our web development and SEO optimization services can help your business succeed!
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