Dr. Iturralde – Website

Project Scope

Dr. Manuel Iturralde is a highly experienced and respected plastic surgeon specializing in aesthetic and reconstructive procedures. With a growing reputation for delivering exceptional results, Dr. Iturralde wanted to expand his practice by enhancing his online presence and reaching a broader audience. He aimed to showcase his expertise, attract new patients, and provide comprehensive information about his services.

Dr. Iturralde’s existing online presence was minimal, with a website that lacked modern design, was not mobile-friendly, and did not effectively communicate the breadth of his services or his expertise. Additionally, there was no clear digital marketing strategy in place to drive traffic, increase patient inquiries, or convert visitors into clients. The primary goals were to develop a professional, user-friendly website and implement a robust digital marketing strategy to enhance visibility and attract more patients.

Our Approach

Web Development:

• Modern and Responsive Design: We developed a sleek, modern website that reflects Dr. Iturralde’s professionalism and expertise. The site was designed to be fully responsive, ensuring a seamless experience across all devices, including mobile phones and tablets.
• Comprehensive Service Pages: Detailed pages were created for each of Dr. Iturralde’s services, providing in-depth information about various procedures, benefits, and expectations. This helped educate potential patients and set clear expectations.
• Before-and-After Gallery: A visually compelling before-and-after gallery was added to showcase Dr. Iturralde’s work, allowing potential patients to see the results of his procedures. This gallery was optimized for speed and usability, enhancing the user experience.
• Patient Testimonials: We integrated a testimonials section featuring real patient reviews and experiences, building trust and credibility with site visitors.
• Easy Navigation and Appointment Scheduling: The website’s navigation was simplified to improve usability, and an intuitive appointment scheduling system was implemented, allowing visitors to easily book consultations online.
• SEO Optimization: The website was optimized for search engines with relevant keywords related to plastic surgery and Dr. Iturralde’s specialties, improving search engine rankings and driving organic traffic.

Digital Marketing Solution:

• Search Engine Optimization (SEO): In addition to the on-page SEO, we conducted comprehensive keyword research to identify high-traffic, low-competition terms relevant to Dr. Iturralde’s practice. This included optimizing meta tags, headers, and content to boost search engine visibility.
• Content Marketing: A content strategy was developed to include blog posts, articles, and videos about plastic surgery topics, patient care, and recovery tips. This not only provided valuable information to potential patients but also helped improve search engine rankings and establish Dr. Iturralde as a thought leader in his field.
• Social Media Marketing (SMM): We created and optimized social media profiles for Dr. Iturralde across platforms like Facebook, Instagram, and LinkedIn. The strategy included:
  • Educational Posts: Regular updates on plastic surgery topics, trends, and patient stories to engage followers and build trust.
  • Visual Content: Sharing before-and-after photos, video testimonials, and behind-the-scenes content to showcase results and humanize the practice.
  • Engagement Campaigns: Running targeted campaigns to attract new followers, encourage patient referrals, and promote special offers.
• Pay-Per-Click (PPC) Advertising: We launched targeted PPC campaigns on Google Ads and Facebook to attract potential patients searching for plastic surgery services. These ads were designed to drive traffic to specific service pages and encourage online consultation bookings.

Results

Enhanced Online Presence: The new website significantly improved Dr. Iturralde’s online presence, with a modern, professional design that effectively communicated his expertise and services. The website’s responsive design also ensured a seamless user experience across all devices.

Increased Organic Traffic: Through effective SEO optimization and content marketing strategies, the website saw a 75% increase in organic traffic within the first three months of launch. Dr. Iturralde’s website began ranking on the first page for several key search terms related to plastic surgery in his region.

Higher Engagement: The introduction of the before-and-after gallery, patient testimonials, and engaging content led to a 60% increase in user engagement on the website. Visitors spent more time exploring service pages and were more likely to schedule consultations.

Improved Conversion Rates: The combination of a user-friendly website and targeted digital marketing efforts resulted in a 40% increase in online consultation bookings and a significant rise in patient inquiries through the website and social media channels.

Stronger Social Media Presence: The social media marketing strategy led to a 50% growth in followers and a 70% increase in engagement across all platforms, helping Dr. Iturralde reach a wider audience and attract new patients.

Conclusion

The comprehensive web development and digital marketing solution provided for Dr. Manuel Iturralde successfully enhanced his online presence, increased patient inquiries, and improved conversion rates. By creating a professional, user-friendly website and implementing effective SEO and digital marketing strategies, Dr. Iturralde was able to attract more patients, showcase his expertise, and grow his practice.

Are you looking to enhance your online presence and attract more clients to your practice?

Contact us today to learn how our web development and digital marketing solutions can help you achieve your business goals!