Project Overview
Redman Gall Psychologists, an established psychology practice in Australia, required a complete website redesign to improve user experience, reinforce trust with patients, and optimize performance for SEO and lead generation. The project was developed by Prysma DMKT in partnership with Dmkt Performance, who coordinated with the client throughout the process.
Objectives
- Modernize the website with a clean, professional, and approachable design.
- Improve navigation and content structure to highlight services, team expertise, and contact options.
- Ensure strong SEO foundations to capture local search traffic.
- Provide scalability for future digital marketing campaigns.
- Create a responsive design that adapts seamlessly across devices.
Development Approach
The new site was built using:
- CMS: WordPress
- Framework: Bootstrap 5
- Custom Block Patterns: Hero sections, service cards, testimonials, FAQs, and CTA banners for consistent branding and easy content management.
Key Features
- Service Pages: Detailed breakdown of psychological services, making it easier for visitors to understand available treatments.
- Team Profiles: Dedicated sections for practitioners to build trust and showcase qualifications.
- Contact & Booking: Clear calls-to-action for appointment requests, with optimized forms.
- SEO Optimization: Technical SEO setup (metadata, speed improvements, schema), aligned with best practices for healthcare websites.
- Performance: Optimized images, caching, and mobile-first design boosted loading speeds and overall user experience.
Results
- Improved Google PageSpeed and Core Web Vitals scores, reducing load time across devices.
- Increased visibility in local search results for psychology services in the practice’s area.
- More intuitive navigation improved engagement, with higher session duration and lower bounce rates (based on analytics).
Conclusion
The Redman Gall Psychologists website is now a modern, patient-friendly platform that bridges professional healthcare with digital accessibility. Through strategic design, SEO-driven development, and seamless collaboration with Dmkt Performance, the site is positioned as a long-term digital asset for growth and patient trust.
Ready to transform your healthcare or service-based website? Contact Prysma DMKT to learn how we can create a custom digital solution for your business.
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