{"id":343,"date":"2026-10-05T11:04:23","date_gmt":"2026-10-05T16:04:23","guid":{"rendered":"https:\/\/prysmadmkt.com\/?page_id=343"},"modified":"2026-10-06T14:12:22","modified_gmt":"2026-10-06T19:12:22","slug":"marketing-digital","status":"publish","type":"page","link":"https:\/\/prysmadmkt.com\/es\/marketing-digital\/","title":{"rendered":"Marketing digital"},"content":{"rendered":"\n<div class=\"wp-block-group prysma-internal internal-page page-es-marketing-digital services-page is-layout-flow wp-block-group-is-layout-flow\">\n<section class=\"wp-block-group internal-hero is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group internal-hero__grid l-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group internal-hero__copy is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"eyebrow eyebrow--light delay-hero-40 prysma-hero-reveal wp-block-paragraph\">Servicios<\/p>\n\n\n<h1 class=\"wp-block-heading delay-hero-100 prysma-hero-reveal\">Desarrollo web, SEO y publicidad con una direcci\u00f3n com\u00fan<\/h1>\n\n\n<p class=\"internal-hero__lead delay-hero-170 prysma-hero-reveal wp-block-paragraph\">Puedes empezar por una capacidad concreta o por el problema. Prysma conecta WordPress y Shopify a medida, SEO, adquisici\u00f3n pagada y medici\u00f3n cuando esas dependencias realmente importan.<\/p>\n\n\n<div class=\"wp-block-group internal-hero__actions delay-hero-240 prysma-hero-reveal is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"prysma-link-wrap wp-block-paragraph\"><a class=\"button button--aqua\" href=\"https:\/\/prysmadmkt.com\/es\/diagnostico-digital\/\">Solicitar diagn\u00f3stico <span aria-hidden=\"true\">\u2197<\/span><\/a><\/p>\n\n\n<p class=\"prysma-link-wrap wp-block-paragraph\"><a class=\"text-link text-link--light\" href=\"https:\/\/prysmadmkt.com\/es\/casos-de-exito\/\">Ver casos de \u00e9xito <span aria-hidden=\"true\">\u2197<\/span><\/a><\/p>\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-group system-stack delay-hero-170 prysma-hero-reveal is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group system-stack__row is-layout-flow wp-block-group-is-layout-flow\"><span>01<\/span>\n<strong>WEB<\/strong>\n\n<p class=\"wp-block-paragraph\">Build \u00b7 Performance<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group system-stack__row is-layout-flow wp-block-group-is-layout-flow\"><span>02<\/span>\n<strong>SEARCH<\/strong>\n\n<p class=\"wp-block-paragraph\">Architecture \u00b7 Visibility<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group system-stack__row is-layout-flow wp-block-group-is-layout-flow\"><span>03<\/span>\n<strong>ACQUIRE<\/strong>\n\n<p class=\"wp-block-paragraph\">Google Ads \u00b7 Meta Ads<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group system-stack__row is-layout-flow wp-block-group-is-layout-flow\"><span>04<\/span>\n<strong>MEASURE<\/strong>\n\n<p class=\"wp-block-paragraph\">GA4 \u00b7 GTM \u00b7 Search Console<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group l-section l-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group section-intro prysma-reveal is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"eyebrow wp-block-paragraph\">Capacidades<\/p>\n\n\n<h2 class=\"wp-block-heading\">Elige el punto de partida.<\/h2>\n\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">No todos los proyectos necesitan todo. El alcance se define alrededor del problema real.<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group service-catalogue is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group service-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"eyebrow wp-block-paragraph\">01 \/ BUILD<\/p>\n\n\n<h3 class=\"wp-block-heading\">Construye la base<\/h3>\n\n<\/div>\n\n\n<div class=\"wp-block-group service-group__links is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group service-entry is-layout-flow wp-block-group-is-layout-flow\"><span class=\"card-icon\" aria-hidden=\"true\"><i class=\"fa-solid fa-compass\" aria-hidden=\"true\"><svg class=\"local-fa\" aria-hidden=\"true\" focusable=\"false\"><use href=\"https:\/\/prysmadmkt.com\/wp-content\/themes\/prysma\/assets\/images\/fontawesome.svg#solid-compass\"><\/use><\/svg><\/i><\/span>\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"wp-block-heading\">Desarrollo Web<\/h4>\n\n\n<p class=\"wp-block-paragraph\">Sitios y sistemas a medida alrededor de contenido, rendimiento y mantenimiento.<\/p>\n\n<\/div>\n\n<span aria-hidden=\"true\">\u2197<\/span>\n\n<p class=\"prysma-card-action wp-block-paragraph\"><a href=\"https:\/\/prysmadmkt.com\/es\/desarrollo-sitios-web\/\">Explorar \u2197<\/a><\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group service-entry is-layout-flow wp-block-group-is-layout-flow\"><span class=\"card-icon\" aria-hidden=\"true\"><i class=\"fa-brands fa-wordpress-simple\" aria-hidden=\"true\"><svg class=\"local-fa\" aria-hidden=\"true\" focusable=\"false\"><use href=\"https:\/\/prysmadmkt.com\/wp-content\/themes\/prysma\/assets\/images\/fontawesome.svg#brands-wordpress-simple\"><\/use><\/svg><\/i><\/span>\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"wp-block-heading\">Desarrollo WordPress<\/h4>\n\n\n<p class=\"wp-block-paragraph\">Themes a medida, Gutenberg, contenido estructurado e integraciones controladas.<\/p>\n\n<\/div>\n\n<span aria-hidden=\"true\">\u2197<\/span>\n\n<p class=\"prysma-card-action wp-block-paragraph\"><a href=\"https:\/\/prysmadmkt.com\/es\/desarrollo-wordpress\/\">Explorar \u2197<\/a><\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group service-entry is-layout-flow wp-block-group-is-layout-flow\"><span class=\"card-icon\" aria-hidden=\"true\"><i class=\"fa-solid fa-bag-shopping\" aria-hidden=\"true\"><svg class=\"local-fa\" aria-hidden=\"true\" focusable=\"false\"><use href=\"https:\/\/prysmadmkt.com\/wp-content\/themes\/prysma\/assets\/images\/fontawesome.svg#solid-bag-shopping\"><\/use><\/svg><\/i><\/span>\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"wp-block-heading\">Desarrollo Shopify<\/h4>\n\n\n<p class=\"wp-block-paragraph\">Storefronts, secciones reutilizables, configuraci\u00f3n de producto y ecommerce.<\/p>\n\n<\/div>\n\n<span aria-hidden=\"true\">\u2197<\/span>\n\n<p class=\"prysma-card-action wp-block-paragraph\"><a href=\"https:\/\/prysmadmkt.com\/es\/desarrollo-shopify\/\">Explorar \u2197<\/a><\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-group service-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"eyebrow wp-block-paragraph\">02 \/ SEARCH<\/p>\n\n\n<h3 class=\"wp-block-heading\">Mejora la visibilidad<\/h3>\n\n<\/div>\n\n\n<div class=\"wp-block-group service-group__links is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group service-entry is-layout-flow wp-block-group-is-layout-flow\"><span class=\"card-icon\" aria-hidden=\"true\"><i class=\"fa-solid fa-magnifying-glass\" aria-hidden=\"true\"><svg class=\"local-fa\" aria-hidden=\"true\" focusable=\"false\"><use href=\"https:\/\/prysmadmkt.com\/wp-content\/themes\/prysma\/assets\/images\/fontawesome.svg#solid-magnifying-glass\"><\/use><\/svg><\/i><\/span>\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"wp-block-heading\">Servicios SEO<\/h4>\n\n\n<p class=\"wp-block-paragraph\">Estrategia, arquitectura, on-page, relevancia local y planificaci\u00f3n de contenido.<\/p>\n\n<\/div>\n\n<span aria-hidden=\"true\">\u2197<\/span>\n\n<p class=\"prysma-card-action wp-block-paragraph\"><a href=\"https:\/\/prysmadmkt.com\/es\/servicios-seo\/\">Explorar \u2197<\/a><\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group service-entry is-layout-flow wp-block-group-is-layout-flow\"><span class=\"card-icon\" aria-hidden=\"true\"><i class=\"fa-solid fa-magnifying-glass\" aria-hidden=\"true\"><svg class=\"local-fa\" aria-hidden=\"true\" focusable=\"false\"><use href=\"https:\/\/prysmadmkt.com\/wp-content\/themes\/prysma\/assets\/images\/fontawesome.svg#solid-magnifying-glass\"><\/use><\/svg><\/i><\/span>\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"wp-block-heading\">SEO T\u00e9cnico<\/h4>\n\n\n<p class=\"wp-block-paragraph\">Rastreo, indexaci\u00f3n, rendering, canonicals, schema, hreflang y migraciones.<\/p>\n\n<\/div>\n\n<span aria-hidden=\"true\">\u2197<\/span>\n\n<p class=\"prysma-card-action wp-block-paragraph\"><a href=\"https:\/\/prysmadmkt.com\/es\/seo-tecnico\/\">Explorar \u2197<\/a><\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-group service-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"eyebrow wp-block-paragraph\">03 \/ ACQUIRE<\/p>\n\n\n<h3 class=\"wp-block-heading\">Conecta la demanda<\/h3>\n\n<\/div>\n\n\n<div class=\"wp-block-group service-group__links is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group service-entry is-layout-flow wp-block-group-is-layout-flow\"><span class=\"card-icon\" aria-hidden=\"true\"><i class=\"fa-solid fa-bullseye\" aria-hidden=\"true\"><svg class=\"local-fa\" aria-hidden=\"true\" focusable=\"false\"><use href=\"https:\/\/prysmadmkt.com\/wp-content\/themes\/prysma\/assets\/images\/fontawesome.svg#solid-bullseye\"><\/use><\/svg><\/i><\/span>\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"wp-block-heading\">Google Ads<\/h4>\n\n\n<p class=\"wp-block-paragraph\">Paid search conectado con intenci\u00f3n, landing pages y conversion tracking.<\/p>\n\n<\/div>\n\n<span aria-hidden=\"true\">\u2197<\/span>\n\n<p class=\"prysma-card-action wp-block-paragraph\"><a href=\"https:\/\/prysmadmkt.com\/es\/google-ads\/\">Explorar \u2197<\/a><\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group service-entry is-layout-flow wp-block-group-is-layout-flow\"><span class=\"card-icon\" aria-hidden=\"true\"><i class=\"fa-solid fa-layer-group\" aria-hidden=\"true\"><svg class=\"local-fa\" aria-hidden=\"true\" focusable=\"false\"><use href=\"https:\/\/prysmadmkt.com\/wp-content\/themes\/prysma\/assets\/images\/fontawesome.svg#solid-layer-group\"><\/use><\/svg><\/i><\/span>\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"wp-block-heading\">Meta Ads<\/h4>\n\n\n<p class=\"wp-block-paragraph\">Paid social alrededor de audiencia, creatividad, landing y medici\u00f3n.<\/p>\n\n<\/div>\n\n<span aria-hidden=\"true\">\u2197<\/span>\n\n<p class=\"prysma-card-action wp-block-paragraph\"><a href=\"https:\/\/prysmadmkt.com\/es\/meta-ads\/\">Explorar \u2197<\/a><\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-group service-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"eyebrow wp-block-paragraph\">04 \/ MEASURE<\/p>\n\n\n<h3 class=\"wp-block-heading\">Mide lo que importa<\/h3>\n\n<\/div>\n\n\n<div class=\"wp-block-group service-group__links is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group service-entry is-layout-flow wp-block-group-is-layout-flow\"><span class=\"card-icon\" aria-hidden=\"true\"><i class=\"fa-solid fa-chart-line\" aria-hidden=\"true\"><svg class=\"local-fa\" aria-hidden=\"true\" focusable=\"false\"><use href=\"https:\/\/prysmadmkt.com\/wp-content\/themes\/prysma\/assets\/images\/fontawesome.svg#solid-chart-line\"><\/use><\/svg><\/i><\/span>\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"wp-block-heading\">Anal\u00edtica &#038; Tracking<\/h4>\n\n\n<p class=\"wp-block-paragraph\">GA4, GTM y Search Console alrededor de acciones y decisiones \u00fatiles.<\/p>\n\n<\/div>\n\n<span aria-hidden=\"true\">\u2197<\/span>\n\n<p class=\"prysma-card-action wp-block-paragraph\"><a href=\"https:\/\/prysmadmkt.com\/es\/analitica-tracking\/\">Explorar \u2197<\/a><\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group l-section l-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group section-intro prysma-reveal is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"eyebrow wp-block-paragraph\">Empieza por la limitaci\u00f3n<\/p>\n\n\n<h2 class=\"wp-block-heading\">El problema determina qu\u00e9 se conecta.<\/h2>\n\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Tres recorridos comunes muestran c\u00f3mo cambia el alcance seg\u00fan el punto de fricci\u00f3n.<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group constraint-journeys is-layout-flow wp-block-group-is-layout-flow\">\n<article class=\"wp-block-group journey-card prysma-reveal is-layout-flow wp-block-group-is-layout-flow\"><span>01 \/ REDISE\u00d1O &amp; MIGRACI\u00d3N<\/span>\n<span class=\"card-icon\" aria-hidden=\"true\"><i class=\"fa-solid fa-link\" aria-hidden=\"true\"><svg class=\"local-fa\" aria-hidden=\"true\" focusable=\"false\"><use href=\"https:\/\/prysmadmkt.com\/wp-content\/themes\/prysma\/assets\/images\/fontawesome.svg#solid-link\"><\/use><\/svg><\/i><\/span>\n\n<h3 class=\"wp-block-heading\">Reconstruir sin perder las bases de b\u00fasqueda.<\/h3>\n\n\n<p class=\"wp-block-paragraph\">Una migraci\u00f3n debe decidir qu\u00e9 conservar, consolidar y redirigir antes del lanzamiento.<\/p>\n\n\n<div class=\"wp-block-group journey-flow is-layout-flow wp-block-group-is-layout-flow\"><span>Sitio actual<\/span>\n<b>\u2192<\/b>\n<span>Arquitectura<\/span>\n<b>\u2192<\/b>\n<span>Nuevo sistema<\/span>\n<\/div>\n\n<\/article>\n\n\n<article class=\"wp-block-group journey-card prysma-reveal is-layout-flow wp-block-group-is-layout-flow\"><span>02 \/ GENERACI\u00d3N DE LEADS<\/span>\n<span class=\"card-icon\" aria-hidden=\"true\"><i class=\"fa-solid fa-bullseye\" aria-hidden=\"true\"><svg class=\"local-fa\" aria-hidden=\"true\" focusable=\"false\"><use href=\"https:\/\/prysmadmkt.com\/wp-content\/themes\/prysma\/assets\/images\/fontawesome.svg#solid-bullseye\"><\/use><\/svg><\/i><\/span>\n\n<h3 class=\"wp-block-heading\">Convertir visibilidad en un recorrido de consulta m\u00e1s claro.<\/h3>\n\n\n<p class=\"wp-block-paragraph\">Tr\u00e1fico, landing, formulario y medici\u00f3n deben responder al mismo contexto comercial.<\/p>\n\n\n<div class=\"wp-block-group journey-flow is-layout-flow wp-block-group-is-layout-flow\"><span>Visibilidad<\/span>\n<b>\u2192<\/b>\n<span>Landing<\/span>\n<b>\u2192<\/b>\n<span>Consulta<\/span>\n<\/div>\n\n<\/article>\n\n\n<article class=\"wp-block-group journey-card prysma-reveal is-layout-flow wp-block-group-is-layout-flow\"><span>03 \/ ECOMMERCE<\/span>\n<span class=\"card-icon\" aria-hidden=\"true\"><i class=\"fa-solid fa-chart-simple\" aria-hidden=\"true\"><svg class=\"local-fa\" aria-hidden=\"true\" focusable=\"false\"><use href=\"https:\/\/prysmadmkt.com\/wp-content\/themes\/prysma\/assets\/images\/fontawesome.svg#solid-chart-simple\"><\/use><\/svg><\/i><\/span>\n\n<h3 class=\"wp-block-heading\">Reducir fricci\u00f3n entre descubrimiento y compra.<\/h3>\n\n\n<p class=\"wp-block-paragraph\">Producto, configuraci\u00f3n, b\u00fasqueda, paid traffic y tracking afectan el recorrido.<\/p>\n\n\n<div class=\"wp-block-group journey-flow is-layout-flow wp-block-group-is-layout-flow\"><span>Descubrir<\/span>\n<b>\u2192<\/b>\n<span>Configurar<\/span>\n<b>\u2192<\/b>\n<span>Comprar<\/span>\n<\/div>\n\n<\/article>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group service-system l-section is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group service-system__grid l-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group service-system__copy prysma-reveal is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"eyebrow eyebrow--light wp-block-paragraph\">C\u00f3mo se conectan<\/p>\n\n\n<h2 class=\"wp-block-heading\">Una sola ruta comercial. Disciplinas conectadas.<\/h2>\n\n\n<p class=\"wp-block-paragraph\">La ventaja no es agrupar canales; es saber d\u00f3nde existen dependencias y d\u00f3nde no.<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group service-system__map prysma-reveal is-layout-flow wp-block-group-is-layout-flow\">\n<article class=\"wp-block-group service-system__node is-layout-flow wp-block-group-is-layout-flow\"><span>01<\/span>\n\n<h3 class=\"wp-block-heading\">BUILD<\/h3>\n\n\n<p class=\"wp-block-paragraph\">Experiencia, sistemas web, rendimiento y accesibilidad.<\/p>\n\n<\/article>\n\n\n<article class=\"wp-block-group service-system__node is-layout-flow wp-block-group-is-layout-flow\"><span>02<\/span>\n\n<h3 class=\"wp-block-heading\">SEARCH<\/h3>\n\n\n<p class=\"wp-block-paragraph\">Arquitectura, SEO t\u00e9cnico, contenido y descubrimiento.<\/p>\n\n<\/article>\n\n\n<article class=\"wp-block-group service-system__node is-layout-flow wp-block-group-is-layout-flow\"><span>03<\/span>\n\n<h3 class=\"wp-block-heading\">ACQUIRE<\/h3>\n\n\n<p class=\"wp-block-paragraph\">Google Ads, Meta Ads y continuidad de landing.<\/p>\n\n<\/article>\n\n\n<article class=\"wp-block-group service-system__node is-layout-flow wp-block-group-is-layout-flow\"><span>04<\/span>\n\n<h3 class=\"wp-block-heading\">MEASURE<\/h3>\n\n\n<p class=\"wp-block-paragraph\">GA4, GTM, Search Console y evidencia para decidir.<\/p>\n\n<\/article>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group l-section l-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group section-intro prysma-reveal is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"eyebrow wp-block-paragraph\">Evidencia antes que expansi\u00f3n<\/p>\n\n\n<h2 class=\"wp-block-heading\">Implementaci\u00f3n que se puede inspeccionar.<\/h2>\n\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Los casos separan lo construido de los resultados que requieren una fuente.<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group evidence-grid is-layout-flow wp-block-group-is-layout-flow\">\n<article class=\"wp-block-group evidence-card prysma-reveal is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group evidence-card__image is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-full project-image-link\"><a href=\"https:\/\/prysmadmkt.com\/es\/casos-de-exito\/opc-transfers\/\"><img decoding=\"async\" height=\"1152\" loading=\"lazy\" width=\"1920\" src=\"https:\/\/prysmadmkt.com\/wp-content\/uploads\/2026\/10\/opc-transfers-booking-website.webp\" alt=\"OPC Transfers website project\" class=\"wp-image-40\" srcset=\"https:\/\/prysmadmkt.com\/wp-content\/uploads\/2026\/10\/opc-transfers-booking-website.webp 1920w, https:\/\/prysmadmkt.com\/wp-content\/uploads\/2026\/10\/opc-transfers-booking-website-300x180.webp 300w, https:\/\/prysmadmkt.com\/wp-content\/uploads\/2026\/10\/opc-transfers-booking-website-1024x614.webp 1024w, https:\/\/prysmadmkt.com\/wp-content\/uploads\/2026\/10\/opc-transfers-booking-website-768x461.webp 768w, https:\/\/prysmadmkt.com\/wp-content\/uploads\/2026\/10\/opc-transfers-booking-website-1536x922.webp 1536w, https:\/\/prysmadmkt.com\/wp-content\/uploads\/2026\/10\/opc-transfers-booking-website-480x288.webp 480w, https:\/\/prysmadmkt.com\/wp-content\/uploads\/2026\/10\/opc-transfers-booking-website-960x576.webp 960w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n<\/div>\n\n\n<div class=\"wp-block-group evidence-card__body is-layout-flow wp-block-group-is-layout-flow\"><span>WordPress \u00b7 Booking UX<\/span>\n\n<h3 class=\"wp-block-heading\">OPC Transfers<\/h3>\n\n\n<p class=\"wp-block-paragraph\">Sistema de reservas y recorrido responsive para traslados.<\/p>\n\n\n<p class=\"prysma-link-wrap wp-block-paragraph\"><a class=\"text-link\" href=\"https:\/\/prysmadmkt.com\/es\/casos-de-exito\/opc-transfers\/\">Ver caso <span aria-hidden=\"true\">\u2197<\/span><\/a><\/p>\n\n<\/div>\n\n<\/article>\n\n\n<article class=\"wp-block-group evidence-card prysma-reveal is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group evidence-card__image is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-full project-image-link\"><a href=\"https:\/\/prysmadmkt.com\/es\/casos-de-exito\/redman-gall-psychologists\/\"><img decoding=\"async\" height=\"1152\" loading=\"lazy\" width=\"1920\" src=\"https:\/\/prysmadmkt.com\/wp-content\/uploads\/2026\/10\/redman-gall-website.webp\" alt=\"Redman Gall Psychologists website project\" class=\"wp-image-49\" srcset=\"https:\/\/prysmadmkt.com\/wp-content\/uploads\/2026\/10\/redman-gall-website.webp 1920w, https:\/\/prysmadmkt.com\/wp-content\/uploads\/2026\/10\/redman-gall-website-300x180.webp 300w, https:\/\/prysmadmkt.com\/wp-content\/uploads\/2026\/10\/redman-gall-website-1024x614.webp 1024w, https:\/\/prysmadmkt.com\/wp-content\/uploads\/2026\/10\/redman-gall-website-768x461.webp 768w, https:\/\/prysmadmkt.com\/wp-content\/uploads\/2026\/10\/redman-gall-website-1536x922.webp 1536w, https:\/\/prysmadmkt.com\/wp-content\/uploads\/2026\/10\/redman-gall-website-480x288.webp 480w, https:\/\/prysmadmkt.com\/wp-content\/uploads\/2026\/10\/redman-gall-website-960x576.webp 960w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n<\/div>\n\n\n<div class=\"wp-block-group evidence-card__body is-layout-flow wp-block-group-is-layout-flow\"><span>Healthcare \u00b7 WordPress<\/span>\n\n<h3 class=\"wp-block-heading\">Redman Gall Psychologists<\/h3>\n\n\n<p class=\"wp-block-paragraph\">Arquitectura de servicios profesionales con recorridos m\u00e1s claros.<\/p>\n\n\n<p class=\"prysma-link-wrap wp-block-paragraph\"><a class=\"text-link\" href=\"https:\/\/prysmadmkt.com\/es\/casos-de-exito\/redman-gall-psychologists\/\">Ver caso <span aria-hidden=\"true\">\u2197<\/span><\/a><\/p>\n\n<\/div>\n\n<\/article>\n\n\n<article class=\"wp-block-group evidence-card prysma-reveal is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group evidence-card__image is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-full project-image-link\"><a href=\"https:\/\/prysmadmkt.com\/es\/casos-de-exito\/oz-garage-floor\/\"><img decoding=\"async\" height=\"1152\" loading=\"lazy\" width=\"1920\" src=\"https:\/\/prysmadmkt.com\/wp-content\/uploads\/2026\/10\/oz-garage-floor-website.webp\" alt=\"OZ Garage Floor website project\" class=\"wp-image-63\" srcset=\"https:\/\/prysmadmkt.com\/wp-content\/uploads\/2026\/10\/oz-garage-floor-website.webp 1920w, https:\/\/prysmadmkt.com\/wp-content\/uploads\/2026\/10\/oz-garage-floor-website-300x180.webp 300w, https:\/\/prysmadmkt.com\/wp-content\/uploads\/2026\/10\/oz-garage-floor-website-1024x614.webp 1024w, https:\/\/prysmadmkt.com\/wp-content\/uploads\/2026\/10\/oz-garage-floor-website-768x461.webp 768w, https:\/\/prysmadmkt.com\/wp-content\/uploads\/2026\/10\/oz-garage-floor-website-1536x922.webp 1536w, https:\/\/prysmadmkt.com\/wp-content\/uploads\/2026\/10\/oz-garage-floor-website-480x288.webp 480w, https:\/\/prysmadmkt.com\/wp-content\/uploads\/2026\/10\/oz-garage-floor-website-960x576.webp 960w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n<\/div>\n\n\n<div class=\"wp-block-group evidence-card__body is-layout-flow wp-block-group-is-layout-flow\"><span>Local services \u00b7 WordPress<\/span>\n\n<h3 class=\"wp-block-heading\">OZ Garage Floor<\/h3>\n\n\n<p class=\"wp-block-paragraph\">Explicaci\u00f3n de servicios, opciones visuales y rutas de cotizaci\u00f3n.<\/p>\n\n\n<p class=\"prysma-link-wrap wp-block-paragraph\"><a class=\"text-link\" href=\"https:\/\/prysmadmkt.com\/es\/casos-de-exito\/oz-garage-floor\/\">Ver caso <span aria-hidden=\"true\">\u2197<\/span><\/a><\/p>\n\n<\/div>\n\n<\/article>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group l-section l-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group section-intro prysma-reveal is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"eyebrow wp-block-paragraph\">Modelo de entrega<\/p>\n\n\n<h2 class=\"wp-block-heading\">Un proceso claro de principio a fin.<\/h2>\n\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">La secuencia mantiene arquitectura, build, QA y medici\u00f3n conectados.<\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group process-steps is-layout-flow wp-block-group-is-layout-flow\">\n<article class=\"wp-block-group process-step is-layout-flow wp-block-group-is-layout-flow\"><span>01<\/span>\n<span class=\"card-icon\" aria-hidden=\"true\"><i class=\"fa-solid fa-circle-nodes\" aria-hidden=\"true\"><svg class=\"local-fa\" aria-hidden=\"true\" focusable=\"false\"><use href=\"https:\/\/prysmadmkt.com\/wp-content\/themes\/prysma\/assets\/images\/fontawesome.svg#solid-circle-nodes\"><\/use><\/svg><\/i><\/span>\n\n<h3 class=\"wp-block-heading\">Diagnosticar<\/h3>\n\n\n<p class=\"wp-block-paragraph\">Limitaci\u00f3n, audiencia, oferta, evidencia y contexto t\u00e9cnico.<\/p>\n\n<\/article>\n\n\n<article class=\"wp-block-group process-step is-layout-flow wp-block-group-is-layout-flow\"><span>02<\/span>\n<span class=\"card-icon\" aria-hidden=\"true\"><i class=\"fa-solid fa-compass\" aria-hidden=\"true\"><svg class=\"local-fa\" aria-hidden=\"true\" focusable=\"false\"><use href=\"https:\/\/prysmadmkt.com\/wp-content\/themes\/prysma\/assets\/images\/fontawesome.svg#solid-compass\"><\/use><\/svg><\/i><\/span>\n\n<h3 class=\"wp-block-heading\">Arquitectar<\/h3>\n\n\n<p class=\"wp-block-paragraph\">Contenido, estructura, b\u00fasqueda, medici\u00f3n y secuencia.<\/p>\n\n<\/article>\n\n\n<article class=\"wp-block-group process-step is-layout-flow wp-block-group-is-layout-flow\"><span>03<\/span>\n<span class=\"card-icon\" aria-hidden=\"true\"><i class=\"fa-solid fa-code\" aria-hidden=\"true\"><svg class=\"local-fa\" aria-hidden=\"true\" focusable=\"false\"><use href=\"https:\/\/prysmadmkt.com\/wp-content\/themes\/prysma\/assets\/images\/fontawesome.svg#solid-code\"><\/use><\/svg><\/i><\/span>\n\n<h3 class=\"wp-block-heading\">Construir y validar<\/h3>\n\n\n<p class=\"wp-block-paragraph\">UX, rendimiento, accesibilidad, SEO, tracking y QA.<\/p>\n\n<\/article>\n\n\n<article class=\"wp-block-group process-step is-layout-flow wp-block-group-is-layout-flow\"><span>04<\/span>\n<span class=\"card-icon\" aria-hidden=\"true\"><i class=\"fa-solid fa-link\" aria-hidden=\"true\"><svg class=\"local-fa\" aria-hidden=\"true\" focusable=\"false\"><use href=\"https:\/\/prysmadmkt.com\/wp-content\/themes\/prysma\/assets\/images\/fontawesome.svg#solid-link\"><\/use><\/svg><\/i><\/span>\n\n<h3 class=\"wp-block-heading\">Medir y mejorar<\/h3>\n\n\n<p class=\"wp-block-paragraph\">Usar evidencia para decidir la siguiente iteraci\u00f3n.<\/p>\n\n<\/article>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group l-section l-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group section-intro prysma-reveal is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"eyebrow wp-block-paragraph\">FAQ<\/p>\n\n\n<h2 class=\"wp-block-heading\">Preguntas antes de definir alcance.<\/h2>\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-group faq-list is-layout-flow wp-block-group-is-layout-flow\">\n<details class=\"wp-block-details faq-item is-layout-flow wp-block-details-is-layout-flow\"><summary>\u00bfNecesito contratar todos los servicios?<\/summary>\n<p class=\"wp-block-paragraph\">No. El alcance debe incluir solamente las capacidades necesarias para resolver el problema y sus dependencias.<\/p>\n\n<\/details>\n\n\n<details class=\"wp-block-details faq-item is-layout-flow wp-block-details-is-layout-flow\"><summary>\u00bfPueden trabajar sobre un sitio existente?<\/summary>\n<p class=\"wp-block-paragraph\">S\u00ed. Puede ser una intervenci\u00f3n puntual, una migraci\u00f3n, un redise\u00f1o o un rebuild completo.<\/p>\n\n<\/details>\n\n\n<details class=\"wp-block-details faq-item is-layout-flow wp-block-details-is-layout-flow\"><summary>\u00bfPueden trabajar con mi equipo o con otra agencia?<\/summary>\n<p class=\"wp-block-paragraph\">S\u00ed. Lo importante es que responsabilidades, propiedad y handoffs queden claros.<\/p>\n\n<\/details>\n\n\n<details class=\"wp-block-details faq-item is-layout-flow wp-block-details-is-layout-flow\"><summary>\u00bfGarantizan rankings, leads o ROAS?<\/summary>\n<p class=\"wp-block-paragraph\">No. Podemos mejorar implementaci\u00f3n, targeting, medici\u00f3n y proceso de decisi\u00f3n, pero esos resultados dependen de m\u00faltiples factores.<\/p>\n\n<\/details>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group cta-band l-section is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group cta-band__grid l-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group prysma-reveal is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"eyebrow eyebrow--light wp-block-paragraph\">Siguiente paso<\/p>\n\n\n<h2 class=\"wp-block-heading\">Empieza por lo que est\u00e1 bloqueando el sistema.<\/h2>\n\n\n<p class=\"wp-block-paragraph\">Un brief conciso es suficiente para aclarar qu\u00e9 merece atenci\u00f3n primero.<\/p>\n\n<\/div>\n\n\n<p class=\"prysma-link-wrap wp-block-paragraph\"><a class=\"button button--aqua\" href=\"https:\/\/prysmadmkt.com\/es\/diagnostico-digital\/\">Solicitar diagn\u00f3stico <span aria-hidden=\"true\">\u2197<\/span><\/a><\/p>\n\n<\/div>\n\n<\/section>\n\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Servicios Desarrollo web, SEO y publicidad con una direcci\u00f3n com\u00fan Puedes empezar por una capacidad concreta o por el problema. Prysma conecta WordPress y Shopify a medida, SEO, adquisici\u00f3n pagada y medici\u00f3n cuando esas dependencias realmente importan. Solicitar diagn\u00f3stico \u2197 Ver casos de \u00e9xito \u2197 Build \u00b7 Performance Architecture \u00b7 Visibility Google Ads \u00b7 Meta [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":583,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/page-setup.php","meta":{"footnotes":""},"class_list":["post-343","page","type-page","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"Prysma Dmkt conecta desarrollo web, SEO, Google Ads, Meta Ads y anal\u00edtica alrededor del problema del negocio, no como canales aislados.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/prysmadmkt.com\/es\/marketing-digital\/\" \/>\n\t\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.3\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" 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